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Search Optimisation – SEO, AEO & GEO

The MedDigital team can help medical and dental practices to drive traffic to their website and feature in AI search results and snippets by providing SEO, GEO and AEO management. These services are available as an add-on to our marketing and communications packages.

What is SEO? And how does AEO and GEO fit in with SEO?

SEO stands for Search Engine Optimisation. SEO is the process of improving your website by optimising its configuration, content relevance and link popularity. SEO increases your website’s visibility when people search for services related to your business using Google or Bing.

Search optimisation doesn’t stop at SEO. It now includes how your content gets selected, summarised, and shown across answer engines and AI platforms, which is where AEO and GEO come in.

AEO, answer engine optimisation, focuses on getting your content picked as direct answers to common questions, and featured in featured snippets or AI responses. GEO, generative engine optimisation, goes a step further and targets how your content appears in AI tools like ChatGPT or Google’s AI results when people are searching up questions about medical or dental care.

Search optimisation explained: SEO AEO & GEO for dental and medical practices

What's included in MedDigital’s SEO, AEO & GEO management?

We also offer a search optimisation “tune-up” that includes SEO, AEO and GEO optimisation as an annual or bi-annual option instead of a monthly package if you’re looking to keep your costs down.

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