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Potential patients searching for healthcare practices using AEO

From SEO to AEO: How search is evolving with AI

Search is changing, and it’s changing fast. With AI-powered tools like Google’s Search Generative Experience (SGE), ChatGPT and Perplexity becoming part of how people look for information, traditional SEO alone isn’t enough anymore to ensure your practice appears when someone searches for healthcare services in your local area. It’s time to expand your approach and prepare for the next phase of search: AEO, or Answer Engine Optimisation. Does SEO still matter? Search Engine Optimisation (SEO) has been the foundation of

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Practice marketing has filled this dental clinic waiting room

Marketing your practice beyond social media

Social media can help your practice stay visible, but it shouldn’t work alone. A broader practice marketing strategy combines search optimisation, Google Ads, Meta Ads, blogs and e-newsletters to help more patients find, trust and choose your practice.

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