When healthcare professionals are searching online for products or services – whether it’s clinical equipment, practice management tools, or support services -are they finding your business? In a world where people search first and decide fast, being visible on Google can make all the difference to your growth.
There are two highly effective ways to improve visibility for your healthcare businesson Google: Google Ads and Search Engine Optimisation (SEO). Both are valuable, but Google Ads is the fastest way to get in front of healthcare decision-makers who are ready to act now. At MedDigital, we specialise in building smart, data-driven Google Ads strategies, and we’re proud to be a certified Google Partner.
Why Google Ads?
Google Ads positions your business at the very top of the search results page( above the organic listings), meaning you’re seen first by people actively searching for what you offer. For healthcare industry providers, this is especially powerful when:
Launching a new product or service
Promoting high-value or specialised products or services
Driving enquiries during slower sales periods
Standing out in a competitive market
Google Ads also gives you the ability to target specific keywords, demographics, and even audience behaviours. It’s flexible, measurable, and designed to deliver results that matter: more leads, stronger brand awareness, and real business growth.
What about SEO?
While Google Ads provides quick visibility, SEO is a powerful long-term strategy. It helps your website appear in the organic (unpaid) search results, builds your online authority, and ensures you’re ranking for a broader set of search terms over time. At MedDigital, we recommend combining both approaches – using Google Ads for immediate impact and SEO for sustained growth.
Ready to grow?
If you’re not using Google Ads, you could be missing out on valuable opportunities to connect with doctors, dentists and other healthcare professionals who are actively searching for the products or services your business provides.
The MedDigital team can help you put your business in front of the right audience with campaigns built on proven strategies and industry expertise.
Contact us today on 1300 75 75 22 or complete our contact form to find out how we can tailor a Google Ads strategy to support your business growth.
When someone searches for “dentist near me” or “GP in my area,” is your clinic the one that shows up? In a world where patients search first and decide fast, securing a top spot on Google can make all the difference to your practice’s growth.
There are two highly effective ways to improve your visibility on Google: Google Ads and Search Engine Optimisation (SEO). While both are valuable, Google Ads is the fastest way to get your practice in front of patients who are ready to book now. At MedDigital, we specialise in helping healthcare providers grow with smart, data-driven Google Ads strategies, and we’re proud to be a certified Google Partner.
Why Google Ads work for healthcare practices
Google Ads places your clinic at the very top of the search results page – even above the organic listings – meaning you’re seen first by people actively searching for your services. For healthcare practices, this is especially powerful in situations like:
Launching a new practice
Promoting high-value services
Boosting bookings during quieter periods
Standing out in competitive local areas with multiple service providers
With Google Ads, you can also target specific locations, demographics, and keywords, giving you control over who sees your ads and when. It’s flexible, measurable, and designed to drive real results.
What about SEO?
While Google Ads provides quick visibility, SEO is an important long-term strategy. It helps your website appear in the organic (unpaid) search results, improving your online authority and helping you rank for a broader range of search terms over time. At MedDigital, we recommend combining both approaches where possible and using Google Ads for immediate impact and SEO for sustainable growth.
Find out how your practice ranks in your local area
If you’re not using Google Ads, you’re likely missing out on patients who are choosing competitors instead.
Curious to see where your practice stands in local search results? We’ll show you. Just fill out our quick online form to receive your free local ranking report – no obligation, just insights. You’ll see how your practice performs against competitors in your area and identify opportunities to improve your visibility.
Ready to take the next step? Contact MedDigital today to learn how we can tailor a Google Ads strategy for your practice. Call 1300 75 75 22 or complete our contact form to get started.
A strong online presence is a key component of any business’s marketing strategy. And a dental, medical or allied health practice is no different. After all, when someone is looking for a service provider – whether it be a hairdresser, dentist or doctor – more than likely their first port of call will be to “Google” it.
But how do you make sure your healthcare practice is the one that is top of their search engine results? It doesn’t happen by accident. There are two key marketing tactics when it comes to search engines – SEO and Google Ads.
In this blog, we explore the differences between SEO and Google Ads, and how you can use them to your advantage when marketing your healthcare clinic.
SEO
SEO stands for search engine optimisation. In a nutshell, SEO works by optimising your website so that Google (or Bing) ranks you highest when someone searches “dentist clinic near me” or similar. This is very important, as studies have shown 92% of Google users never go past the first page of results and as many as 71% of people don’t go past the first three listings.
So how does SEO help improve your search engine ranking on Google or Bing? Search engines use over 200 ranking factors to determine which websites should rank higher than others. This includes:
Your content, including:
Relevancy of content to your target audience
“Freshness” of content (e.g. new blogs, news, updated information)Images
Images
Integration of keywords
Site usability:
How fast your page loads
Appropriate security
Mobile-friendliness
Level of authority:
Quality and quantity of backlinks (pages that link to your website, giving it credibility)
Internal linking. These links show a depth of useful information on your website, and helps visitors to navigate around your site
When should SEO be used for healthcare practice marketing?
SEO is a long-term strategy. If your healthcare practice operates in a competitive local market, then SEO is an important technique to improve your brand awareness, push your business up the Google or Bing rankings, and have it stay there. As it’s a long-term play, SEO is typically performed on an annual basis, with constant work and optimisation required.
Google ads
Google Ads (formerly known as Google Adwords) is a form of paid search engine marketing (SEM) that allows you to create and display ads at the top of Google’s search engine results page.
So why pay for ads on Google? Research has shown that over 64% of people click on sponsored search engine results – i.e. Google Ads – when searching online. Google Ads also allow you to target people based on demographics, interests and location.
This means you could run an ad promoting emergency dental services to families in your local community. And because the ads run on a pay-per-click basis, you can closely track how many times people have clicked on your ad. Plus, if you have Google Analytics on your website, you can also track their actions once they are on your website (such as booking an online appointment) to work out how effective your ads are.
When should Google Ads be used for marketing your healthcare practice?
While Google Ads sound enticing, the costs can really add up, especially if you are in a competitive area. The price per click can vary significantly, depending on your location, the keywords you are targeting, and if your competitors are also advertising.
Google advertising is a worthwhile marketing tactic to use if you are looking to drive traffic to your website in a shorter space of time. Google Ads are a great marketing tactic to use if you’ve just opened a new clinic, want a temporary boost of traffic to your website, or want to promote a particular service.
Which should you use?
Should you use SEO or Google Ads – or both? It all depends on what your business goals and budget. In an ideal world, using both SEO and Google Ads will provide the best results, and give you a mix of immediate traffic to your website plus a sustained optimal search engine ranking. However, this can be an expensive exercise, so it is best to seek expert marketing advice before making this decision.
How to make SEO and Google Ads work for your healthcare practice
SEO and Google Ads are highly effective marketing tactics to put your practice front and centre when people search for healthcare services in your local area. However, they are also highly complex and time-consuming to implement successfully.
It is possible to implement SEO and Google Ads yourself, with a number of online courses available to arm yourself with the necessary knowledge. However, there is considerable time required to keep up to date with the constant changes that are made to search engine algorithms, as well as the technical knowledge required to develop and manage SEO and Google Ads.
Here at MedDigital, our team works in the search engine realm day in, day out, and has a deep understanding of how to implement highly effective SEO and Google Ads campaigns.
Want to know where your healthcare clinic currently ranks on Google? Just complete our online form and enter your business name for an instant no-obligation report.
To find out more about how MedDigital can take the hard work out of marketing your vet clinic, give us a call on 1300 75 75 22.
