From SEO to AEO: How search is evolving with AI
Search is changing, and it’s changing fast. With AI-powered tools like Google’s Search Generative Experience (SGE), ChatGPT and Perplexity becoming part of how people look for information, traditional SEO alone isn’t enough anymore to ensure your practice appears when someone searches for healthcare services in your local area. It’s time to expand your approach and prepare for the next phase of search: AEO, or Answer Engine Optimisation. Does SEO still matter? Search Engine Optimisation (SEO) has been the foundation of
November 4, 2025
