Healthcare practices need full appointment books to keep things stable, but getting a steady flow of the right patients isn’t always easy. One week, your books look great, and the next week, there are gaps you didn’t expect.
Patient growth campaigns help you change that. They give you a consistent and predictable way to attract patients who are ready to book. Whether you’re a new practice trying to build momentum or an established clinic looking to accelerate growth, these campaigns help you attract more of the right patients and keep your books full.
How patient growth campaigns can help
With patient growth campaigns, you not only attract more patients, but you also get more control over the type of patients who walk through your door. These campaigns focus on attracting patients who fit your ideal profile, not just anyone who clicks an ad. You improve brand visibility in your local area, build a stronger digital presence, and create a smooth experience from the moment someone first sees your practice online through to making an appointment.
Better still, you reduce the guesswork. You know where your leads are coming from, what it costs to acquire them and how well your campaigns are performing.
How they work
The strategy works in stages. First, targeted ads put your practice in front of people actively seeking the services you offer. Then your landing pages capture interest and turn it into real enquiries or bookings. Automated follow-ups nurture anyone who’s not ready to book straight away. And finally, remarketing brings back people who visited your site but didn’t take the next step.
Every part of the campaign works together to increase visibility, attract quality patients and help more people book with confidence.
What patient growth campaigns include
Several moving parts are involved in patient growth campaigns. Each one plays a role in helping you attract, engage and retain patients. Broadly, campaigns include targeted advertising, compelling creative, follow-up systems, conversion tools and reporting. When you put them together, you get a complete patient acquisition system.
Here’s what that looks like in practice:
- Pay-per-click campaigns using Google Ads and/or Meta Ads
- Ad creatives that include images, text and videos
- Ads targeted to the right audience in your local area
- Custom landing pages built to convert
- Remarketing to people who’ve interacted with your practice online
- A nurture program of automated emails and SMS to follow up on leads
- Ongoing adjustments to targeting and creative
- An integrated calendar that connects with your appointment system
- Access to all leads and data through an easy-to-use portal
- In-depth reporting that shows results, activities and conversions
Plus optional extras including a review request tool and website chat bot.
How MedDigital can help
At MedDigital, we build patient growth campaigns specifically for dental and medical practices. We understand how competitive the healthcare space is. We know how patients search for care. And we know how to create campaigns that turn interest into booked appointments
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If you want more of the right patients, more consistency in your appointment book and a clearer understanding of what your marketing is actually delivering, our team can help you get there.
Call us on 1300 75 75 22 or complete our contact form and we’ll walk you through what a custom patient growth campaign could look like for your practice.
