When healthcare professionals are searching online for products or services – whether it’s clinical equipment, practice management tools, or support services -are they finding your business? In a world where people search first and decide fast, being visible on Google can make all the difference to your growth.
There are two highly effective ways to improve visibility for your healthcare businesson Google: Google Ads and Search Engine Optimisation (SEO). Both are valuable, but Google Ads is the fastest way to get in front of healthcare decision-makers who are ready to act now. At MedDigital, we specialise in building smart, data-driven Google Ads strategies, and we’re proud to be a certified Google Partner.
Why Google Ads?
Google Ads positions your business at the very top of the search results page( above the organic listings), meaning you’re seen first by people actively searching for what you offer. For healthcare industry providers, this is especially powerful when:
- Launching a new product or service
- Promoting high-value or specialised products or services
- Driving enquiries during slower sales periods
- Standing out in a competitive market
Google Ads also gives you the ability to target specific keywords, demographics, and even audience behaviours. It’s flexible, measurable, and designed to deliver results that matter: more leads, stronger brand awareness, and real business growth.
What about SEO?
While Google Ads provides quick visibility, SEO is a powerful long-term strategy. It helps your website appear in the organic (unpaid) search results, builds your online authority, and ensures you’re ranking for a broader set of search terms over time. At MedDigital, we recommend combining both approaches – using Google Ads for immediate impact and SEO for sustained growth.
Ready to grow?
If you’re not using Google Ads, you could be missing out on valuable opportunities to connect with doctors, dentists and other healthcare professionals who are actively searching for the products or services your business provides.
The MedDigital team can help you put your business in front of the right audience with campaigns built on proven strategies and industry expertise.
Contact us today on 1300 75 75 22 or complete our contact form to find out how we can tailor a Google Ads strategy to support your business growth.
