When someone searches for “dentist near me” or “GP in my area,” is your clinic the one that shows up? In a world where patients search first and decide fast, securing a top spot on Google can make all the difference to your practice’s growth.
There are two highly effective ways to improve your visibility on Google: Google Ads and Search Engine Optimisation (SEO). While both are valuable, Google Ads is the fastest way to get your practice in front of patients who are ready to book now. At MedDigital, we specialise in helping healthcare providers grow with smart, data-driven Google Ads strategies, and we’re proud to be a certified Google Partner.
Why Google Ads work for healthcare practices
Google Ads places your clinic at the very top of the search results page – even above the organic listings – meaning you’re seen first by people actively searching for your services. For healthcare practices, this is especially powerful in situations like:
- Launching a new practice
- Promoting high-value services
- Boosting bookings during quieter periods
- Standing out in competitive local areas with multiple service providers
With Google Ads, you can also target specific locations, demographics, and keywords, giving you control over who sees your ads and when. It’s flexible, measurable, and designed to drive real results.
What about SEO?
While Google Ads provides quick visibility, SEO is an important long-term strategy. It helps your website appear in the organic (unpaid) search results, improving your online authority and helping you rank for a broader range of search terms over time. At MedDigital, we recommend combining both approaches where possible and using Google Ads for immediate impact and SEO for sustainable growth.
Find out how your practice ranks in your local area
If you’re not using Google Ads, you’re likely missing out on patients who are choosing competitors instead.
Curious to see where your practice stands in local search results? We’ll show you. Just fill out our quick online form to receive your free local ranking report – no obligation, just insights. You’ll see how your practice performs against competitors in your area and identify opportunities to improve your visibility.
Ready to take the next step? Contact MedDigital today to learn how we can tailor a Google Ads strategy for your practice. Call 1300 75 75 22 or complete our contact form to get started.
